Culture, at large, doesn’t quite have a definition. Everybody is trying to define theirs. For instance, a country’s culture is defined by the youth as restricted, by foreigners as colourful, by some, corrupted and the list goes on. Nobody has a clear answer. They are all just perceptions.
A great recruiter is a Jack of many trades and a master of some. Being able to find a talented needle in a haystack is no longer enough. The hiring space has changed by leaps and bounds.