How Positive Candidate Experience Helps Businesses Grow

The job market is becoming more competitive, and as the battle for top talent intensifies, so does the attention paid to the three words that can help firms stand out from the competition: positive candidates experience.

The increasingly competitive job market has made every aspect of the hiring process more critical than ever. This is a world of the internet where any candidate can access the positive and negative sides of a firm. An applicant is 38% more likely to accept a job offer from a business if they have had a pleasant candidate experience.

According to Virgin Media, they once had to lose £4.4 million annually due to poor applicant experiences.

To create an engaging applicant experience, it is essential to consider each step of the process to ensure that your organization is eventually one that people want to work for.

Let us first talk about the significance of a positive candidate experience.

Why Is Positive Candidate Experience Imperative?

You need the best talent if you want to run the best business. However, given the competition for excellent personnel, an organization must wow these candidates with its offer, not only in terms of the job itself but also in terms of the mindset and working environment.

Therefore, candidate experience can be quite important in luring and maintaining candidates' attention in the hiring process.

Positive Candidate Experience Attract Active Candidates

Nowadays, candidates' recruiting experience significantly impacts how they perceive a company. The longevity of the connection is, therefore, greatly influenced by the candidate's early impressions. The more you prioritize giving a fantastic experience, the more active candidates you are likely to attract.

Positive Candidate Experience Will Help Your Company Stand Out From The Competition.

Candidates frequently have a choice of potential jobs and submit applications simultaneously to several firms.

This makes it harder for your business to be recognized as the employer of choice. Even if they were denied a position, candidates who have had a positive candidate experience will become advocates for your business and eagerly improve your reputation as an employer.

Positive Candidate Experience Affects Your Company's Reputation

The majority of applicants actively discuss their candidate experiences with their social networks and rave to their loved ones about your business. Additionally, especially if they had a bad experience, they are more than eager to tell everyone on the Internet about these incidents.

It is in your company's best advantage to make sure that pleasant experiences happen as frequently as possible and those unfavorable ones are kept to a minimum.

It Increases Acceptance Rates For Your Business And Facilitates Quicker Scale

According to a study report, job seekers who are happy with their candidate's experiences are more likely to accept a job offer

The chances that a job seeker will continue to suggest the organization are correlated with their experience. Job applicants delighted with their personal experiences are more than twice as likely to suggest the business to others than those unhappy.

It Reduces Time-To-Hire And Cost-Per-Hire

Nearly 40% of the people surveyed had turned down a job offer because they got an offer from another company before the first company was done hiring.

There are multiple other reasons why candidates reject job offers aside from the lengthy recruiting process. So, HRs must keep an eye on them too.

A good applicant experience can considerably decrease the time it takes to hire each candidate, which lowers the cost per hire. This is especially true because offering a superior applicant experience will significantly aid you in creating a lasting first impression on top talent, which can improve their willingness to work with you.

Every time a new position needs to be filled, you will not have to start from scratch if you understand what should take place at each stage of your hiring process and what qualified candidates are searching for during each stage.

You can get help from the extensive amount of information present on the Internet about how to reduce the time to hire and provide a more efficient recruiting experience to the candidate.

Positive Candidate Experience Statistics

The importance of a positive candidate experience can be seen in the fact that satisfied applicants will spread the positive word about your company to their social networks, and even candidates who are rejected will praise your company.

When the applicant experience is good, 77% of them will tell their contacts about it. 65% of rejected applicants who had a good candidate experience would like to work with you again. A positive applicant experience increases the chances that 38% of candidates will accept a job offer.

Negative Candidate Experience Statistics

However, a bad candidate experience can make it harder for you to recruit and keep top personnel, which will impact your revenue stream. Additionally, you will receive fewer recommendations from current candidates.

After having a poor candidate experience, 41% of applicants will, on average, stop working with that company, and 72% of candidates will tell their friends and family about it. 25% of applicants with a negative candidate experience "actively dissuade" others from applying to a company.

How Can Businesses Try To Improve And Create An Everlasting Experience

Make It Simple For Potential Employees To Learn About Your Business

Before applying for positions, candidates investigate your organisation to learn more about its culture, history, and accomplishments. Make it simple for candidates to research your business so they can decide if it is a good fit.

Utilize Your Career Site

Your career site is the most valuable tool you have for company branding. Make sure it is simple to navigate and has up-to-date information because it is one of the first places prospects look for information.

Describe the distinctive qualities of your business, why your team members enjoy working there, and the advantages of joining your team.

Provide The Most Important Details to Applicants

Your job description should be role-specific rather than company-specific. Share a little about what makes the role intriguing, thrilling, or significant in the opening few words to draw the candidate in. Then provide more specifics about the job, including the pay range, benefits, required skills, and whether the position is onsite, remote, or hybrid.

Make an Interesting, Fair Interview Process

Both you and the candidates are analyzing the organization. Create a candidate-engagement-boosting interviewing procedure that also aids in locating the best applicant for each position.

Communicate Frequently

Throughout your recruitment process, keep in touch with your candidates clearly and consistently to foster strong relationships and sustain their interests. For applicants who will not move on in your hiring process, communication is equally vital.

Implement Structured Interviewing

An interview's purpose should be to learn more about a candidate's professional qualifications and determine whether they would fit in with your team's culture. You can accomplish this fairly and consistently for each applicant with a planned/customised interview.

Show Them Around

Introduce them to a few department staff members and give them a tour of the workplace, if time permits, during the interview. They will get a sense of what it is like to work there from this, and they will become more eager to join the group.

Give Constructive Feedback To Applicants

Although only one candidate can be hired, you might have met with several who were a good fit. Be sure to get in touch with every applicant you interviewed to express your appreciation for their time and to encourage them to apply for any future openings.

If applicants only received an email or phone call informing them that their application was unsuccessful, they would be 3.5 times more inclined to resubmit to a company. According to some research, candidates who receive beneficial feedback are four times more likely to apply to future job postings. This helps candidates hone their skills and strengthens their applications.

Final Words

Any business trying to attract top people, establish a reputable brand, and increase revenue must now prioritise creating an excellent candidate experience. There are endless methods by which businesses can enhance the applicant experience, ranging from modest adjustments to comprehensive overhauls.