Podcast

How to digitize and automate your hiring drives for faster talent acquisition

Written by RippleHire | Sep 5, 2025 6:18:06 PM

Cameron Adams is the co-founder and Chief Product Officer at Canva, the design platform valued at $42B as of July 2025, used by over 230 million people every month.

Before starting Canva, Cameron was a designer and engineer at Google and co-founded Fluent, an email startup. In this episode, Cameron walks through Canva’s earliest days — from the remarkably fast courtship with co-founders Melanie Perkins and Cliff Obrecht, to the counterintuitive product decisions that helped Canva instantly resonate with users who thought they would never design anything.

In this episode, we cover:

  • How Canva turned social media managers into early evangelists
  • Balancing a huge vision with scrappy execution
  • Hard lessons from their near-silent launch day
  • The two growth levers that changed everything
  • And much more…

References

Adobe: https://www.adobe.com/home
Atlassian: https://www.atlassian.com/

Campaign Monitor: https://www.campaignmonitor.com/

Canva: https://www.canva.com/

Cliff Obrecht: https://www.linkedin.com/in/cliff-obrecht-79ba9920/

Dave Greiner: https://www.linkedin.com/in/davegreiner/

Lars Rasmussen: https://www.linkedin.com/in/larserasmussen/

Melanie Perkins: https://www.linkedin.com/in/melanieperkins/

Mike Cannon-Brookes: https://www.linkedin.com/in/mcannonbrookes/

New York Stock Exchange: https://www.nyse.com/

Pinterest: https://pinterest.com/

Scott Farquhar: https://www.linkedin.com/in/scottfarquhar/

Where to find Brett

LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
Twitter/X: https://twitter.com/brettberson