While you are breaking away your roti to dip in a puddle of dal, a line manager walks up to you in a huff and a puff. They urgently need five resources, for revenue is at stake and that critical customer will go away. Urgent scenarios like these push their way to the front. Because they are loud, emotional and their consequences seem immediate.
This article was originally published on LinkedIn by Kevin Freitas as InMobi’s guide to Social Hiring and Referrals via our new talent branding buddy - RippleHire. I am reposting the article here for the benefit of our readers.
As product managers, we are often encouraged to think of a defining metric for our product. It is called the keystone metric. The one metric that you need to focus on. For example, the folks at Twitter care about trying to get you to follow at least 60+ people before you are even exposed to your home timeline. They take elaborate steps to make sure they automatically recommend people based on your interests, help you find friends and then recommend you upload your contacts. In that specific order. They have figured out that if you follow at least 50 people, you are more likely than not going to be an avid twitter user. That is probably the ONE metric that Jack Dorsey cares about (or should care about).
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