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Product
Myntra-Jabong is one of the leading players in the Indian e-commerce space. They provide hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. Propelled by rising smartphone penetration, 4G and 5G networks, the online retail space in India is expected to grow manifold in the coming years. Sustaining a brand in this competition calls for better market insights and hence, the need for top notch professionals in areas of technology, product and retail.
Challenges
Earlier, the employee engagement and data around it was typically handled via mailbox forcing recruiters to maintain the candidate attributes in an online spreadsheet. While this approach was fine to start with, it posed challenges in terms of scalability as the organization was expanding. They needed a robust platform to address the following issues.
- Cumbersome to maintain the entire referral programme in an excel sheet
- Employee engagement was very low
- Send manual emails on referral updates to keep the employees motivated
We focused on referrals because it is a great channel for retention and productivity of employees through this channel is the best. In the past, it would be very cumbersome but RippleHire’ has innovated and made it effortless for us to have a lively referral brand driving strong hiring outcomes for our business
Mithun Kulkarni,
SPOC – Talent Acquisition
Solutions
The customer decided to go-live with the standalone implementation of the RippleHire (RH) referral platform. Both the teams worked synchronously to complete the migration of data, configuration of stages, email templates, recruiter training and equally important – sign off from the IT team in about 2 weeks. With RH’s cloud-based referral platform recruiters were able to post jobs and view candidate records from a centralized location.
Metrics
350%
Growth in Candidate database
With WhatsApp and Facebook being the most active contributor for referrals
250%
Increase in employee engagement
Since the launch of the referral program, employee engagement is very high thus directly contributing to hiring
300%
Increase in the number of offers & joiners
The offer rollouts, bottom line for any recruiting function has been strong
